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Today's Practice | Jan 2012

The Eyetube App

An archive of surgical videos at your fingertips.

Since its inception, Eyetube.net has provided ophthalmologists with free digital access to the most comprehensive online ophthalmic video archive. Now, Bryn Mawr Communications (BMC), the creator of Eyetube and publisher of CRST Europe, has made it possible for users to view ophthalmic videos on the go with the development of its Eyetube application. After a simple download and installation process, the Eyetube app will allow ophthalmologists to instantly access a library of ophthalmic videos and engage in a global community of users—all on a handheld device.


The Eyetube app features more than 3,000 videos posted to Eyetube.net, the only archive of fully narrated ophthalmic videos. Like the Web site, the Eyetube app offers eye care professionals an expansive range of multimedia content covering seven ophthalmic subspecialties as well as symposia, roundtable discussions, product descriptions, and interactive discussion boards. Dedicated sections are provided for specialists in cataract and refractive surgery, retina, cornea, glaucoma, oculoplastics, and laser vision correction. The library also includes an extensive collection of cutting-edge videos in practice management and breaking news video coverage of the top ophthalmology meetings and conventions, granting easy access to those who are unable to attend.


The Eyetube app is compatible with the iPhone, iPad, and iPod Touch (all from Apple Inc.) and requires iOS version 4.0 or later. Like other apps, the Eyetube app can be purchased and installed from the App Store. Upon opening the app, users will be prompted to enter a BMCVision username and password. New users will be directed to the registration page, which, once completed, will provide access to all BMCVision sites.


After logging in, users will arrive at the Most Recent screen, which features newly posted Eyetube.net videos. If a user is interested in watching a video that covers a specific procedure or was posted by a certain author, he or she can locate this video using the search function. Additionally, users can surf the 14 Eyetube channels: Most Recent, Cataract Surgery, Cornea, Eyetube TV, General, Glaucoma, Laser Vision Correction, Oculoplastics, Practice Development, Product Demos, Refractive, Retina, Show Your Patient, and Webcasts.

All videos featured on the Eyetube app are dated and accompanied by a brief description. Users can also read comments posted by other viewers on Eyetube.net.


By granting users the ability to watch videos from their handheld devices, the Eyetube app makes it even easier to discover the latest techniques and hot topics in ophthalmology. Additionally, this increased access enables ophthalmologists worldwide to remain engaged in a continuous discussion with their peers about ways to improve outcomes and advance patient care.