HOW SURGEONS LEARN
Sub-Subspecialization in Ophthalmology
By Tal Raviv, MD
Ophthalmologists, including Dr. Raviv and Robert Weinstock, MD, are reporting they see a division in cataract surgeons—between refractive-oriented ones and traditional cataract surgeons. This divide has the characteristics needed to lead to a new sub-subspecialization: refractive cataract surgery. In his article, Dr. Raviv asks: Is such ultraspecialization warranted or beneficial to the ophthalmic specialty and its patients?
Where Do I Get New Surgical Tips?
By William F. Wiley, MD; Elizabeth Yeu, MD; Jonathan Solomon, MD;
and Gary Wörtz, MD
Viewing recorded cases, visiting other practices and attending meetings, surfing the Internet, and finding a community of surgeons that one can trust are just a few of the ways these practitioners find new surgical tips. Such resources can help one to stay up to date on the latest procedures and methods to improve techniques and outcomes.
Millennials and the LASIK Experience
By Matt Jensen, MBA
Given that millennials are willing to spend money on experiences worth talking about and sharing with their friends and families, the trend toward experiential spending will likely increase. The reasons, Mr. Jensen says, are that more millennials are starting families, relocating for jobs, and working toward making their lives remarkable. How can LASIK surgeons capitalize on this? By being diligent about how the customer experience is staged and making the laser vision correction experience remarkable.
Attracting Millennials to Your Refractive Surgery Center
By Jeffrey L. Martin, MD
Still using radio and print advertising to attract patients? Considering a shift to social media and the Internet can help to attract millennials to one’s practice, says Dr. Martin. If the surgeons in the practice do not have a strong interest in exploring social media platforms, it is important to hire people or marketing agencies that do.